顯卡接盤俠封面

買顯卡可能成接盤俠?Buying GPUs Might Make You a Sucker

【鄭哥點評】【ZHENG GE REVIEW】

朋友劈頭就一句:「鄭哥,我跟你說,現在入場買顯卡嘅,可能真係接盤俠。」

佢喺頭部互聯網公司做大模型,唔係外人,唔會呃我。

但係與此同時,我見到嘅新聞係:

京東宣佈採購摩尔线程十万張GPU;DeepSeek計劃採購華為十六萬顆昇騰950DT;騰訊半年報顯示第三季度大幅增加算力採購;摩爾线程上半年營收17.36億,同比增長147%——股價、業績全部向上。

朋友話「接盤俠」,大廠話「果斷買」。邊個啱?

第一幕:數字背後——中國互聯網巨頭喺度點燃算力軍備競賽

先睇事實:

  • 京東—摩尔线程:十万卡全功能GPU集群,瞄準大模型訓練、推理、具身智能
  • DeepSeek—華為:內蒙古數據中心,規劃功率達吉瓦(GW)級,至少十六萬顆昇騰950DT
  • 騰訊:第二季自由現金流負138億;第三季度大幅增加算力採購
  • 摩爾线程:上半年營收17.36億,同比增長147%,淨虧損收窄95.73%,扣非淨利潤已轉正
  • 中金測算:中國頭部科技企業2026至2027年資本開支總額預計從650億美元增至1400至1650億美元
中國數據中心GPU集群
場景一:中國互聯網巨頭數據中心——算力軍備競賽Scene 1: Chinese internet giants' data center — AI compute arms race
圖片由 AI輔助創作(Z-Image-Turbo)

第二幕:朋友話「接盤俠」——佢嘅邏輯係乜?

朋友解釋咗三個原因:

第一個:算力投資嘅邏輯係「大家姐」,唔係「掙錢姐」。

「而家大廠買卡,唔係因為業務眞係需要咁多算力,而係因為其他大廠喺度買,自己唔買就落後。」呢個係「FOMO」——Fear Of Missing Out,唔係理性嘅資本開支決策。

第二個:中國公司嘅收入基礎,撐唔起呢個規模。

美國頭部雲廠商2026年資本開支預計超過8000億美元,2027年可能衝到1萬億。中國公司整體收入同盈利基礎細過美國同行。每筆投入都需要搵到具體業務嚟消化。

美國巨頭係「囤地」——先把算力鎖死,再慢慢諗點用。中國巨頭係「建廠」——每一筆資本開支都要有業務出口。

第三個:顯卡有生命週期,三五年就落後。

「而家買嘅卡,到2028-2029年,下一代芯片出嚟,呢批卡點算?」晶片升級週期大約三至五年。如果而家高位入場,五年後技術代差出現,殘值可能遠低於帳面價值。

二手顯卡市場接盤俠
場景二:二手顯卡市場——接盤俠的憂慮Scene 2: Second-hand GPU market — the sucker's dilemma
圖片由 AI輔助創作(Z-Image-Turbo)

第三幕:撐場派嘅邏輯——而家唔係接盤,係卡位

摩爾线程上半年營收17.36億,同比增長147%,淨利潤轉正,呢個數字唔係靠吹嘅。

更關鍵嘅係:摩爾线程已經跑通咗大規模集群工程。

  • 基於MTT S5000集群,從零完整訓練出25萬億Token嘅MoE-236B基礎大模型
  • 北京大學5D世界模型「EvoPhys-World」,連續37日蟬聯斯坦福WorldScore榜首
  • 訓練精度與國際主流計算卡持平,損失曲線高度一致
  • 訓練線性擴展效率達95%,有效訓練時長佔比超90%

京東話:「我哋唔係因為政策先買,而係因為業務眞係需要。」京東有零售、物流、倉庫、配送完整鏈路,算力進入倉庫、配送站、供應鏈、機器人系統——業務邏輯係閉環嘅。

摩爾线程GPU芯片
場景三:中國AI芯片——摩爾线程與華為昇騰Scene 3: Chinese AI chips — Moore Threads and Huawei Ascend
圖片由 AI輔助創作(Z-Image-Turbo)

第四幕:眞問題——算力軍備競賽,邊個最終買單?

如果每一個大廠都因為FOMO而買卡,最終為呢個算力付費嘅係邊個?

答案只有三個可能:

第一:羊毛出喺羊身上——AI應用眞嘅爆發,企業為AI服務付費,層層分擔算力成本。呢個係最理想嘅結局,但係目前AI應用嘅變現路徑仲係度摸索。

第二:羊毛出喺豬身上——AI免費用戶,廣告收益覆蓋算力成本。呢個係現時多數大廠嘅商業模式,但係用戶增長見頂,廣告收益增速放緩。

第三:算力沉沒——需求不及預期,部分算力變成閒置資產,接盤俠出現。呢個就係朋友最擔心嘅結局。

第五幕:鄭哥點睇——呢個局,點解複雜?

樂觀嘅一面:中國AI模型調用量連續十九周居全球首位,全球調用量排名前五中有四款中國AI大模型。京東、騰訊、阿里、字節——個個都有自己嘅業務閉環。摩爾线程、华為昇騰——產品眞係跑通咗,唔再只係PPT。

擔憂嘅一面:「好多公司買卡,唔係因為掙到錢,而係因為驚落後。」呢個邏輯喺商業史上反覆出現——2000年科網泡沫,個個公司都話「我哋係互聯網公司」;2017年加密貨幣,個個礦場都話「區塊鏈係未來」。每一個週期,都有人賺到錢,亦都有人做咗接盤俠。

鄭哥三句話

第一句:算力投資有風險,但係唔投資風險更大。 AI係下一次工業革命,呢個判斷多數人同意。問題唔係「要不要」,而係「要幾多」同「幾時入場」。

第二句:中國算力嘅問題唔喺技術,而喺應用變現。 技術層面,摩爾线程、华為昇騰已經跑通;問題係下游應用——邊個為AI服務付費?呢個問題未解決,上游嘅算力產能就係沙灘上起高樓。

第三句:「接盤俠」論點提醒曱嘢要清醒。 唔好因為FOMO而入場,要因為眞實嘅業務需求而入場。京東買十万卡,因為京東自己有零售、物流、機器人業務需要;如果你係普通公司,聽見「顯卡一定升值」就衝进去,噤就眞係接盤俠了。

一句話總結

朋友話「買顯卡可能係接盤俠」——呢個憂慮有道理,但唔係全部。算力投資取決於你嘅身份:京東买十万卡係戰略卡位,普通公司跟風就係接盤俠。核心問題唔係顯卡貴唔貴,而係你買嘅算力,最終有冇人為它付費。
鄭哥 Hany

關於作者About the Author

鄭哥,90年代大學畢業,26年橫跨電子,家電、服裝、珠寶、教育、AI算力多個行業。做過中學教師、翻譯、外贸,現在搞七善門科技和星辰算力。口頭禪:「點解唔得?」Hany, university grad from the 90s, 26 years across electronics, appliances, fashion, jewelry, education, and AI compute. Former teacher, translator, trader. Now running Qishanmen Tech and Star Compute. Catchphrase: "Why not?"

A friend in a top internet company working on LLMs told me: "Zheng Ge, I'm telling you, anyone getting into GPUs now might really be a sucker."

But at the same time, the news I see is:

JD.com announced the purchase of 100,000 Moore Threads GPUs; DeepSeek plans to procure 160,000 Huawei Ascend 950DT chips; Tencent's half-year report shows a significant increase in compute procurement in Q3; Moore Threads H1 revenue of 1.736 billion RMB, up 147% YoY — stock price and performance all trending up.

My friend says "sucker," big factories say "buy decisively." Who's right?

Act 1: Behind the Numbers — Chinese Internet Giants Lighting the AI Compute Arms Race

  • JD.com — Moore Threads: 100,000-card full-function GPU cluster targeting LLM training, inference, and embodied intelligence
  • DeepSeek — Huawei: Inner Mongolia data center, planned power reaching gigawatt level, at least 160,000 Ascend 950DT chips
  • Tencent: Q2 free cash flow negative 13.8 billion RMB; significantly increasing compute procurement in Q3
  • Moore Threads: H1 revenue 1.736B RMB, up 147% YoY, net loss narrowed 95.73%, non-GAAP net profit turned positive
  • CICC estimate: Chinese top tech enterprises' 2026-2027 capex expected to grow from $65B to $140-165B
Chinese data center GPU cluster
場景一:中國數據中心GPU集群Scene 1: Chinese internet giants' data center — AI compute arms race
Image AI-assisted (Z-Image-Turbo)

Act 2: Friend Says "Sucker" — What's Their Logic?

Point 1: Compute investment logic is "everyone's doing it," not "making money."

"Right now big factories are buying cards not because their business really needs that much compute, but because other big factories are buying and they'll fall behind if they don't." This is FOMO — not a rational capex decision.

Point 2: Chinese companies' revenue base can't support this scale.

US top cloud vendors' 2026 capex expected to exceed $800B, potentially hitting $1T in 2027. Chinese companies' overall revenue and profit base is smaller than US peers. Every investment needs a specific business to absorb it.

US giants are "hoarding land" — lock up compute first, figure out use cases later. Chinese giants are "building factories" — every capex dollar needs a business exit.

Point 3: GPUs have a lifecycle, 3-5 years and they're outdated.

"The cards bought now, by 2028-2029 when the next generation chips come out, what happens to these?" Chip upgrade cycles are roughly 3-5 years. If you enter at a high point now, the technology gap in five years means residual value could be far below book value.

Second-hand GPU market sucker
場景二:二手顯卡市場Scene 2: Second-hand GPU market — the sucker's dilemma
Image AI-assisted (Z-Image-Turbo)

Act 3: The Bull Case — This Isn't Being a Sucker, It's Capturing Position

Moore Threads H1 revenue up 147%, net profit turned positive — these numbers aren't hype.

More critically: Moore Threads has already proven large-scale cluster engineering.

  • Based on MTT S5000 cluster, trained a 236B MoE foundation model with 25 trillion tokens from scratch
  • Peking University's 5D world model "EvoPhys-World", ranked #1 on Stanford WorldScore for 37 consecutive days
  • Training accuracy on par with international mainstream compute cards, loss curves highly consistent
  • Training linear scaling efficiency 95%, effective training time ratio over 90%

JD.com: "We're not buying because of policy, we're buying because our business really needs it." JD has a complete retail, logistics, warehouse, and delivery chain — compute enters warehouses, distribution stations, supply chain, robotics systems — the business logic is closed-loop.

Moore Threads GPU chip
場景三:中國AI芯片——摩爾线程與華為昇騰Scene 3: Chinese AI chips — Moore Threads and Huawei Ascend
Image AI-assisted (Z-Image-Turbo)

Act 4: The Real Question — Who's the Ultimate Payer in the Compute Arms Race?

If every big factory is buying cards because of FOMO, who's ultimately paying for this compute?

Only three possibilities:

Option 1: Wool comes from sheep — AI applications truly explode, enterprises pay for AI services, compute costs are shared down the chain. This is the ideal outcome, but AI application monetization paths are still being explored.

Option 2: Wool comes from pigs — free AI users are actually part of monetization, advertising revenue covers compute costs. This is most big factories' current business model, but user growth is plateauing and ad revenue growth is slowing.

Option 3: Compute sinks — demand falls short of expectations, some compute becomes idle assets, suckers appear. This is what my friend fears most.

Act 5: Zheng Ge's Take — Why Is This Situation So Complex?

The optimistic side: Chinese AI model API calls have ranked #1 globally for 19 consecutive weeks, four of the top five globally are Chinese AI LLMs. JD, Tencent, Alibaba, ByteDance — each has its own closed-loop business. Moore Threads and Huawei Ascend — products have genuinely been proven, not just PowerPoint anymore.

The worrying side: "Many companies are buying cards not because they're making money, but because they're afraid of falling behind." This logic has repeated throughout business history — 2000 dot-com bubble, 2017 crypto mining boom. Every cycle, someone makes money and someone becomes a sucker.

Zheng Ge's Three Points

Point 1: Compute investment has risks, but not investing has bigger risks. AI is the next industrial revolution, most agree on this. The question isn't "whether," it's "how much" and "when to enter."

Point 2: China's compute problem isn't technology, it's application monetization. At the technology level, Moore Threads and Huawei Ascend have proven themselves; the problem is downstream applications — who's paying for AI services? Until this question is answered, upstream compute capacity is building castles on sand.

Point 3: The "sucker" argument is a wake-up call. Don't enter because of FOMO, enter because of real business needs. JD bought 100,000 cards because JD itself has retail, logistics, and robotics business needs; if you're a regular company hearing "GPUs will definitely appreciate" and rushing in, then you really are a sucker.

One-Line Summary

Friend says "buying GPUs might make you a sucker" — this concern has merit, but it's not the whole story. Compute investment depends on who you are: JD buying 100K cards is strategic positioning; a regular company following the trend is a sucker. The core question isn't whether GPUs are expensive, it's whether whoever buys your compute ultimately pays for it.
鄭哥 Hany

關於作者About the Author

鄭哥,90年代大學畢業,26年橫跨電子,家電、服裝、珠寶、教育、AI算力多個行業。做過中學教師、翻譯、外贸,現在搞七善門科技和星辰算力。口頭禪:「點解唔得?」Hany, university grad from the 90s, 26 years across electronics, appliances, fashion, jewelry, education, and AI compute. Former teacher, translator, trader. Now running Qishanmen Tech and Star Compute. Catchphrase: "Why not?"