【鄭哥點評】 欄目:鄭哥博客點評

《當主流媒體認真回答「AI 時代我憑什麼存在」——北京日報 GEO 服務嘅啟示》

封面:福田沙丘咖啡讀到北京日報 GEO 新聞 / Cover: Reading the Beijing Daily GEO news at Shaqu cafe in Futian
封面:今朝福田沙丘咖啡,讀到北京日報推 GEO 服務嘅新聞Cover: This morning at Shaqu Cafe, Futian — reading the Beijing Daily GEO news
圖片由 AI輔助創作(Z-Image-Turbo)

鄭哥 Hany · 2026 年 9 月 22 日 · 福田 · 沙丘咖啡


引子

今朝坐喺沙丘咖啡,飲緊一杯 espresso,朋友嚟之前,我睇到一單新聞——

北京日報推 GEO 服務、900 家信源聯盟 + 智譜合作

睇完之後,我哋傾咗成個鐘。呢個新聞其實挺有看頭嘅,我俾你掰扯掰扯。


第一點:媒體轉型裏少見嘅「真動作」

場景一:媒體新聞室 / Scene 1: Modern media newsroom
場景一:媒體新聞室入面,記者同 AI 工具一齊工作Scene 1: Inside the newsroom — journalists working alongside AI tools
圖片由 AI輔助創作(Z-Image-Turbo)

呢些年「媒體融合」「系統性變革」喊咗唔少,但大多停喺將報紙搬上 APP。

北京日報今次唔一樣——佢瞄準嘅係 GEO(生成式引擎優化) 呢個新賽道。

講白咗:

而家越嚟越多人有問題唔搜百度,直接問 AI。

咁媒體嘅權威內容可唔可以出現喺 AI 嘅答案入面?呢個就係 GEO 要做嘅事。

鄭哥嘅判斷係準嘅——

流量入口正在從「搜索框」遷移到「對話框」

媒體如果仲守 SEO 嗰套老地圖,等於喺新戰場上攞舊地圖搵路。


第二點:商業邏輯其實精明

場景二:傳統印刷 vs AI 對比 / Scene 2: Print press vs AI visualization
場景二:傳統印刷機 vs AI 嘅兩種媒體時代Scene 2: Traditional printing press vs. AI — two eras of media
圖片由 AI輔助創作(Z-Image-Turbo)

你細睇佢嘅服務清單:

呢個係一整套可以賣錢嘅 GEO 諮詢服務。

翻譯一下:

媒體將幾十年攞嘅公信力,包裝成咗 AI 時代嘅產品。

以前公信力係「無形資產」,而家直接變成咗收費能力。

呢個由「賣版面賣流量」到「賣可信度」嘅轉身,係呢篇新聞入面最值錢嘅信息。


第三點:900 家信源聯盟係關鍵一子

場景三:媒體合作握手 / Scene 3: Media partnership handshake
場景三:北京日報同合作方握手達成 GEO 戰略合作Scene 3: Beijing Daily and partners sealing the GEO strategy
圖片由 AI輔助創作(Z-Image-Turbo)

單家媒體嘅內容量餵唔飽大模型,但:

呢個係喺解決AI 行業最頭疼嘅問題:

一邊係模型缺乾淨語料,一邊係媒體缺新場景,兩邊一拍即合。

同智譜嘅合作都係呢個邏輯:


兩句潑冷水嘅話

冷水 1:「可信傳播」可唔可以真落地?

要再觀察。

冷水 2:跟風者會湧進來

而唔係發佈會規格。


一句話總結

場景四:北京 CBD + 央視大樓 / Scene 4: Beijing CBD + CCTV tower
場景四:北京 CBD 黃昏——媒體新時代嘅天際線Scene 4: Beijing CBD at dusk — skyline of a new media era
圖片由 AI輔助創作(Z-Image-Turbo)
主流媒體第一次認真地回答了「AI 時代我憑什麼存在」呢個問題——答案唔係對抗 AI,而係成為 AI 答案入面嗰個「可信嘅信源」。

方向對了,路還長。


對鄭哥 4 大業務嘅啟示

1. 電子消費品(音箱 / AI 終端)

2. AI 算力

3. 跨境電商

4. 年輕人投資


📞 合作聯繫
WhatsApp(香港):+852 6641 7912
WhatsApp(美國):+1 (562) 550-9968
電郵:[email protected]
香港地址:旺角花園街 183 號
美國地址:ALEXBI INC, 1603 E LUARY ST, LONG BEACH, CA 90807
七善門科技 · 星辰算力


#GEO #生成式引擎優化 #北京日報 #智譜 #信源聯盟 #AI時代 #媒體轉型 #鄭哥點評 #外貿老炮兒 #福田 #沙丘咖啡 #跨境GEO

[ZHENG GE REVIEW] Column: Hany Blog Review

"What Makes Mainstream Media Worth Keeping Around in the AI Era — Lessons from Beijing Daily's GEO Service"

Cover: Shaqu Cafe, Futian
封面:福田沙丘咖啡Cover: Shaqu Cafe, Futian
Image AI-assisted (Z-Image-Turbo)

Hany Zheng Ge · September 22, 2026 · Shaqu Cafe, Futian, Shenzhen


Setup

This morning at Shaqu Cafe in Futian, sipping an espresso before a friend arrived, I came across a news item —

Beijing Daily launches GEO service, 900-source alliance, partnership with Zhipu AI

We ended up talking about it for an hour. There's actually a lot to unpack here.


Point 1: A rare "real move" in media转型

Scene 1: Modern newsroom
場景一:媒體新聞室Scene 1: Modern newsroom
Image AI-assisted (Z-Image-Turbo)

Over the past few years, slogans like "media convergence" and "systemic transformation" have been everywhere — but most of these efforts just amounted to putting the newspaper onto an app.

Beijing Daily's move is different — they're targeting the new lane called GEO (Generative Engine Optimization).

Plain English:

More and more people, when they have a question, skip Baidu and go straight to an AI.

So the question becomes: can authoritative media content show up in the AI's answer? That's what GEO is about.

Hany's read is right on this:

Traffic is migrating from "search box" to "chat box."

If media outlets keep relying on the SEO playbook, they're bringing an old map to a new battlefield.


Point 2: The business logic is actually sharp

Scene 2: Printing press vs AI
場景二:印刷機 vs AIScene 2: Printing press vs. AI
Image AI-assisted (Z-Image-Turbo)

Look closely at their service list:

This is a whole package of GEO consulting you can charge for.

Translation:

Media is packaging decades of accumulated credibility into a product for the AI era.

Credibility used to be an "intangible asset." Now it has become a direct billing capability.

This pivot from "selling columns and traffic" to "selling credibility" is the most valuable insight in this news item.


Point 3: The 900-source alliance is the key move

Scene 3: Partnership handshake
場景三:媒體合作握手Scene 3: Media partnership handshake
Image AI-assisted (Z-Image-Turbo)

A single media outlet can't feed a large model enough content — but:

This solves AI's most painful problem:

Models need clean corpora; media need new contexts. Both sides click.

The Zhipu partnership follows the same logic:


Two cold-water checks

Cold water 1: Can "trusted distribution" really land?

Worth watching.

Cold water 2: The copycats are coming

Not launch-event polish.


One-line summary

Scene 4: Beijing CBD + CCTV tower
場景四:北京 CBDScene 4: Beijing CBD
Image AI-assisted (Z-Image-Turbo)
For the first time, mainstream media is seriously answering the question "why do I deserve to exist in the AI era?" — the answer isn't to fight AI, but to become the credible source inside AI's answers.

The direction is right; the road is long.


Implications for Hany's four businesses

1. Consumer electronics (smart speakers / AI terminals)

2. AI compute

3. Cross-border e-commerce

4. Investing in young founders


📞 Get in touch
WhatsApp (HK): +852 6641 7912
WhatsApp (US): +1 (562) 550-9968
Email: [email protected]
HK: 183 Flower Market St, Mong Kok
US: ALEXBI INC, 1603 E LUARY ST, LONG BEACH, CA 90807
Qishanmen Tech · Star Compute


#GEO #GenerativeEngineOptimization #BeijingDaily #ZhipuAI #SourceAlliance #AIEra #MediaTransformation #HanyReview #ForeignTradeVeteran #Futian #ShaquCafe #CrossBorderGEO